Japan has long been a mecca for Australians wishing to ski in summer (which in Australia falls during the months of December through February). Among the most popular destinations for skiing in Japan are Niseko (60 miles southwest of Sapporo on the island of Hokkaido) and Nagano (site of the 1998 Olympics).

With the Japan government’s goal of increasing the number of foreign visitors, it has launched a major campaign around the world, including the United States. This ad I wrote, which appeared in the November issue of Conde Nast Traveler, extols the virtues of winters in Japan, from its ski slopes to its hot-spring spas.

Advertisement in Conde Nast Travler, November 2015
Advertisement in Conde Nast Travler, November 2015

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