My iTunes app on Branson is finally out, and to my surprise, it’s selling better than my Hong Kong app! Of course, that may be because there are literally hundreds of apps already out on Hong Kong, but my Branson & Beyond Traveler app is one of only a handful, and the only one that isn’t tied to a specific corporation or business trying to sell their resort, show or other property. I’d had my doubts about Branson, for the simple reason that some of the people I talked to there didn’t know what an app was, and many of the visitors (many of whom are elderly) didn’t look like they used a cellphone, much less an iPhone or iPad. But the demographics of Branson’s visitors is changing, with more and more families and couples finding it an affordable and easy escape. In fact, the first time I went to Branson on assignment in the 1990s and was asked whether I wanted to see any shows, my answer was “Hell, no!” But Branson has changed a lot since then, and so have I. It’s no longer a country music destination for retirees. There’s comedy, magic acts, acrobatics, hits of yesteryear, impersonations, and family entertainment. A bonus: the Ozarks countryside.
My Branson app covers a wide spectrum of lodging, dining, entertainment and attraction options, from camping to resort living, cheap eats to fine dining, unique museums to Silver Dollar City. Jack Graham took most of the photographs; they really add to the experience. It was a fun app to write, and it’s great having a work destination so close to home rather than on the other side of the world.